State of the Music Industry: Don’t Forget the Impact on the Supply Chains!

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By Dominic Wren

When thinking of a concert, whether it’s held at a festival or a nightclub, the first things that will generally come to mind is the DJ/act, the music itself, the vibe, or even the location/institution where the event is being held. These are all very important parts to what makes a great music event, but one aspect that most concert attendees overlook is all the secondary businesses that are hired to actually make the event a reality and a success. Think of all the security, lighting, railing, PA systems (speakers), trailers, and even the assembly of the stages themselves. These are only a few of so many more crucial aspects of what makes a successful music event. Well with the live music industry coming to a halt, most of these companies are stuck in a position where they cannot sell their services anymore. Unfortunately, when looking down one section of the economy, it generally has much more collateral damage than we can think of.

In an interview with Zachary Monson, host of Stingray PausePlay and music producer, he stated: “Sadly a lot of the same fate of the venues will fall to the suppliers who, at the same time, have no events to supply to.” Other industry professionals have slightly different opinions on the effect of supply. Ali Shafaee, a director of Escapade Music Festival and DNA Presents, suggests that every industry is taking a hit, so those who are most innovative will breakout of this just fine. He states in an interview with EDM Canada: “It’s not about those with the deepest pockets who’ll survive, but those who are most innovative.” To give a bit a better perspective of the scale of the damage, according to the Daily Mail, Elton John, a musician that makes a gazillion dollars a year, has laid off his backing band and some staff members in the beginning of June. Some of those band members have even been part of the Elton John’s group since the early 70s.

Shut down of live music has unfortunately had some major consequences on not only the festivals and nightclubs but all the companies that make our favourite music events possible. Some areas are more affected than others but all companies that supply concerts have felt some damage. In the next article of the series, we will look at how the music industry has bounced back from past industry crisis’s and by consequence how the industry has evolved. Stay tuned! 

State of the Music industry: Realistic Timeline for the Return of Live Events

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By Dominic Wren

The return of large-scale music events has been a major point of discussion within the music industry. Some want to see the return of festivals by the fall of 2020 and others are wanting to hold out as long as possible for the health and safety of music event attendees. Generally, the consensus is of a hopeful return of our favourite Canadian festivals by summer of 2021. Concerts, such as VELD, Shambhala, Escapade, Ile Soniq, and so many more have been postponed or cancelled until 2021.

Data from a New York Times survey of 511 virologist, physicians and scientists that specializes in the study of viruses and infections, showed that 64% of them said that we are not going anywhere for at least a year. With this said, EDM Canada had the chance to have a chat over the phone with Ali Shaffaee, who is a partner at DNA Presents, the company that operates Escapade Music Festival. EMF is set to return in June of 2021 but he mentions that people should not expect that festivals will be operated just like before. There are many things to consider when reopening a large-scale event, such as Escapade. One of the first thing to think about is how to keep people separate and safe in front of stages, in service areas, smoking zones, bathrooms, and how to get people in and out of venues safely. Another important factor to consider is how much people are willing to pay for extra post-covid costs like extra insurance (not only for festival attendees but also for all the workers too) and increased hygiene services. It might not sound like a lot but for organizers having to manage 35 thousand people, the costs will go through the roof and one way to manage that is by increasing the cost of individual tickets.

In an interview with Allan Cross, recognized for his legendary contributions in music journalism in Canada and around the world, he mentions that organizers and promoters must also consider the PTSD that will come out of this crisis. He states: “how willing are fans to go back to these venues next to all these strangers and potentially get sick.” Many political and medical authorities from Canada and around the world have claimed that large gatherings for festivals and other sorts cannot happen before a vaccine has been properly tested but that is at least a year or two away.

Throughout our interview, Mr. Shaffaee suggested that he does not believe that waiting 2 or 3 years for the return of normal life is realistic. He states that we are not a society that can live without contact, sports, and live entertainment for that long because it is such a huge part of people’s lives. In the end, the reality is that no one can be sure when big concerts will return. Not yet at least… We can only plan to reopen for the festival season of 2021 but that is still only a possibility. The only way to accelerate the fight against COVID-19 and actually make this a reality is to help prevent the spread of virus by wearing masks in public, frequently washing your hands, and social distancing. 

Our favourite artists are also stuck at home and having to social distance just like us. This is especially hard for DJs that need crowds to find exposure and grow their brand. The next article will look at what DJs and producers have been up to during their time in confinement. Stay Tuned! 

Digital Mirage: The Pandemic’s First True Virtual Festival

By Ryan Hayes

In recent weeks live streams have become important for both artists and music fans. The current pandemic has presented the music industry with an unprecedented level of uncertainty; luckily for fans, many artists have chosen to respond to the overwhelming shutdown by staying connected with their passion and their fan base via social platforms. For everyone stuck at home artist live streams have become a beacon of normalcy that help tether our sanity to a community we all feel akin.

Music has always been important, but it has become essential.

Not only have individual artists delved heavily in to live streaming, but we have already seen a slew of Virtual festivals emerge. First was SirisuXM's Virtual Ultra which presented fans with a few new mixes from artists set to play the 2020 edition of Ultra that never was. Then we had Insomniac's Beyond Wonderland & Countdown's Virtual-A-Thon which featured fourteen and sixteen artists respectively. Finally Beatport brought us ReConnect, a fundraiser hosting twenty four artists over twenty four hours.

This weekend Brownies & Lemonade have teamed up with Proximity to change the virtual festival landscape. Digital Mirage Online Music Festival takes place April 3-5, and currently bolsters a lineup of forty six artists—with more to be announced. Comparatively speaking Mirage's lineup, in terms of pure numbers, stands toe-to-toe with some major Canadian festivals, including; Veld, FVDED in the Park, Bomfest, Escapade, & Chasing Summer.

Digital Mirage is the pandemics first full-fledged online music festival. Not holding punches it features; Kaskade, Alison Wonderland, Don Diablo, & Adventure Club. Along with special back-back sets, and acoustic performances. Brownies & Lemonade have always had a a flare for the dramatic and their special guests are sure to put on rare and truly one of a kind performances. There is also a good chance that Digital Mirage will unveil additional artists leading up to April 3rd.

This year dance music fans didn't get an Ultra weekend to rally around their computer screens and simultaneously experience all of our favourite artists at their best. However, making the best of a bad situation, this year we do get Digital Mirage.

Not only will this upcoming weekend provide us with hours of social distancing at its best...it is all for a good cause. 100% of proceeds from Digital Mirage will be going to the Sweet Relief Foundation to help support musicians and music creatives who are suffering from financial instability.

RSVP to the festival now, and a streaming link along with all information for each day will be sent to you on the morning of.

See you all on April 3rd!

Update: Here is the official schedule - starting tomorrow!