Digital Mirage: The Pandemic’s First True Virtual Festival
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By Ryan Hayes
In recent weeks live streams have become important for both artists and music fans. The current pandemic has presented the music industry with an unprecedented level of uncertainty; luckily for fans, many artists have chosen to respond to the overwhelming shutdown by staying connected with their passion and their fan base via social platforms. For everyone stuck at home artist live streams have become a beacon of normalcy that help tether our sanity to a community we all feel akin.
Music has always been important, but it has become essential.
Not only have individual artists delved heavily in to live streaming, but we have already seen a slew of Virtual festivals emerge. First was SirisuXM's Virtual Ultra which presented fans with a few new mixes from artists set to play the 2020 edition of Ultra that never was. Then we had Insomniac's Beyond Wonderland & Countdown's Virtual-A-Thon which featured fourteen and sixteen artists respectively. Finally Beatport brought us ReConnect, a fundraiser hosting twenty four artists over twenty four hours.
This weekend Brownies & Lemonade have teamed up with Proximity to change the virtual festival landscape. Digital Mirage Online Music Festival takes place April 3-5, and currently bolsters a lineup of forty six artists—with more to be announced. Comparatively speaking Mirage's lineup, in terms of pure numbers, stands toe-to-toe with some major Canadian festivals, including; Veld, FVDED in the Park, Bomfest, Escapade, & Chasing Summer.
Digital Mirage is the pandemics first full-fledged online music festival. Not holding punches it features; Kaskade, Alison Wonderland, Don Diablo, & Adventure Club. Along with special back-back sets, and acoustic performances. Brownies & Lemonade have always had a a flare for the dramatic and their special guests are sure to put on rare and truly one of a kind performances. There is also a good chance that Digital Mirage will unveil additional artists leading up to April 3rd.
This year dance music fans didn't get an Ultra weekend to rally around their computer screens and simultaneously experience all of our favourite artists at their best. However, making the best of a bad situation, this year we do get Digital Mirage.
Not only will this upcoming weekend provide us with hours of social distancing at its best...it is all for a good cause. 100% of proceeds from Digital Mirage will be going to the Sweet Relief Foundation to help support musicians and music creatives who are suffering from financial instability.
RSVP to the festival now, and a streaming link along with all information for each day will be sent to you on the morning of.
See you all on April 3rd!
Update: Here is the official schedule - starting tomorrow!
