What's your philosophy when it comes to forming your Motion Notion lineups?
The gloves came off this year where I could take the musical direction and increase the size of the acts to showcase what Motion Notion has become. We want all styles of music to shine, by inviting both international and regional talent. We have curated a lineup that really does bring the best of all music to our event. This year, we asked ourselves what our dream lineup is, and we really shot for the stars for this one. Everything just aligned this year and it's probably our best lineup ever. We wanted to make sure we brought all of the types of styles that people have appreciated here are covered.
Which first time Motion Notion artist are you most excited to see?
I'm really really excited about Datsik, it's almost a homecoming for him (he's from Kelowna). It's Canada's 150th birthday this year and we wanted a big Canadian feature. We are so stoked to make that work.
Would you consider 2017 to be Motion Notion's most ambitious lineup to date?
100%.
Why are there so many cool festivals in Western Canada?
I would say it's the mountains over here. Having the mountains as the backdrop to our festivals lends itself more to the bassier sounds and it doesn't feel like you're in the city in any capacity. Nature is lending itself to creating cool art. Artists in Western Canada have been pushing the electronic bass sound for many years, from clubs in Calgary, Edmonton, Vancouver – to festivals. It's taken a life of its own and has worked itself down to the States and everywhere else as well.
What's your view on the current health of festivals in 2017?
The health of festivals are evolving. The festivals that get it and have connected with their fans are thriving. The ones that are in it for the wrong reasons, or maybe didn't have that soul to them, are disappearing a little bit. That being said, there are some great festivals that have closed down as well, like Squamish. It was an amazing event and it was a shame to see them go. Festivals are a risky thing and are exhausting to put them on sometimes. You're putting your soul on display so that everyone that judge it after that. It sometimes works, and it sometimes doesn't.
Make your best pitch: Why should people go to this year's Motion Notion festival?
Motion Notion is really in essence about freedom, self discovery, friends, hearing the best music and seeing the best performers on the planet in arguably one of the most beautiful locations in North America. It's your chance to discover new music and new stuff you've never heard of before. There is a magic to Motion Notion that's pretty indescribable until you get there. But people will tell you that it's one of their best experiences of their lives.