Pretty poor I think. We still have interesting events like Igloofest. We have Osheaga, Ile Sonic – but we don't have any real festivals. All of these events end at 11 pm and that's when the party starts. Quebec needs something more edgy, more immersive, and intelligent. I don't mean to sound pretentious when I say “intelligent”, I'm just saying that because we are bringing acts that are more than top 40 commercial. If you look at Ile Sonic lineup, there are a lot of interesting artists like Deadmau5, but its still the same formula than other festivals. Kids want that, but when you read interviews from Seth Troxler, John Digweed and a lot of others they talk about the end of the commercial EDM wave and when you are deep in the business you are aware of it. We feel we can go more deep.
At the same time I cannot say anything bad about the EDM movement, because it helps people to discover electronic music and they will eventually look for something deeper. AIM is there to offer something different.
Make your best pitch – why should fans attend the first ever AIM Festival?
We have a non-stop music approach with camping and with an amazing lineup, we also have a beautiful site to offer. You can go there on vacation for 3 days and it's not expensive. It's only $181 for 3 days for 50 artists, and it includes camping for early bird buyers. Everyone knows that to truly experience house and techno music, you have to offer a non-stop approach.
We'll also have workshops on site given by a music production school from Montreal and they are going to invite artists from our lineup to talk about their production skills. We'll have MOOG Audio that will showcase DJ gear, and we have Musictechnic, a music production school that will also be there. Roland and Native Instrument are also going to be on site as well.
People will also be able to bring alcohol to the camping site but not at the actual event site.