Here's the initial lineup that was released today for TomorrowWorld:
TomorrowWorld will be held from September 27th to 29th in Chattahoochee Hills near Atlanta, Georgia. For ticket information. Click here.
TomorrowWorld (September 27-29) is set for Chattahoochee Hills just outside of Atlanta, Georgia:
TomorrowWorld requires people to be 21 years or older to attend the event which will be sure to please many older fans. Click here to pre-register as it is mandatory to complete the form if you want to purchase a ticket.
On sale dates:
I have a strong feeling that this one will sell out in record time. If you are Canadian and want to secure your ticket to this historic event then I suggest you start browsing the Global Journey travel packages because if you wait until May 4th then it might be too late.
Teaser video:
There is no official indication where the new location of TomorrowWORLD will be held but with all of the recent news of SFX-ID&T's partnership all signs are pointing towards a U.S location.
EDM Snob was quick to the draw in claiming that the new location will be in Atlanta, Georgia:
It's Atlanta. RT @kia_mak: (Breaking:) Tomorrowland is expanding this year with a TomorrowWorld festival outside of Belgium
— EDMsnob (@EDMsnob) February 18, 2013
More specifically, this new "TomorrowWorld" will be held at Bouckaert Farm, about twenty minutes west of Atlanta.
— EDMsnob (@EDMsnob) February 18, 2013
It's the location where @cntrpntmusic was held. That festival is moving to New York.
— EDMsnob (@EDMsnob) February 18, 2013
I hope that the location will ultimately be a little closer to the Canada-US border so that Canadians can take a short road trip to the event. Overall this is very exciting news for such a high demand festival as Tomorrowland.
Quite a few people in social media have been buzzing with the news that Tomorrowland will be expanding to every continent including North America. We later learned that the man behind the North American expansion is Robert Sillerman, the billionaire with a billion dollar budget and the ambition to own a significant chunk of the EDM organizations in America. He's already picked up Dayglow, a few Miami clubs, and now he will allegedly be behind future Tomorrowland and Sensation events in North America in a joint partnership with ID&T. Not bad at all for a year's work.
Part of the magic of Tomorrowland was the mystique of it being located in Belgium, it's limited number of tickets available for international buyers, the instant sell out, and the amazing structures that serve as stages for the DJs - all of that created a unique experience and provided it significant caché. So will Tomorrowland's expansion turn into an instant success in America? Probably. However, there remains significant competition in the North American scene as there is already a wide array of festivals to choose from including Ultra, EDC, Electric Zoo, Hard, and Coachella.
The more important question to ask: what's new that's being brought to the table? In most of these festivals the DJ lineups are almost always exactly the same. Was anybody really that surprised by the Ultra Music Festival phase 1 lineup? Can you predict the next EDC New York lineup? I bet you can. There is too much money behind these festivals to take a risk of anything other than the tried and true lineups that you see everywhere else.
The festivals that will survive this EDM boom are the ones that have managed to create a genuine community of fans that will assemble every year for the experience and camaraderie. From my perspective the short list for these North American festivals that have done this successfully so far are EDC Las Vegas, Coachella, Shambhala, and WEMF. All four of these festivals have created something special that goes beyond the music, which is a sense of community of shared experiences that cannot be easily replicated.
As the EDM boom rolls out in earnest over the next few years it will be the festivals that bring a sense of authenticity and community together that will survive and thrive. Tomorrowland has the opportunity to be a massive success and I hope Mr. Sillerman (in a joint venture with ID&T) gives the fans the respect they deserve and create a unique destination that surpasses all expectations. The bar is set very high so let's see what a billion dollars can bring to EDM.
(Source: Dancing Astronaut, Billboard)
