By Ryan Hayes
Alison Wonderland’s Wonderverse was a successful experiment in interactivity. Its aim was to connect die hard fans around the world, and in a time of isolation give them something to rally around—a reason to come together and celebrate their love for dance music.
It’s difficult to compare Wonderverse to other digital experiences; the Digital Mirage festivals were free and featured a bevy or artists, Tomorrowland’s visuals stand in a league of their own, and individual artists have been pumping out weekly streams for months on end. From a visual standpoint Wonderverse conjured a fun world of whimsy. While relatively simplistic, and a tad cheesy, the visuals were the vehicle allowing the show to deliver key interactive moments.
Whether you were voting to transport AW to mushroom/forest realms or smashing a button repeatedly to send her blue orbs of spirit energy to help he reach her final form, you felt connected to the show throughout the entire event. Even more directly fans were able to send AW answers to questions she posed during her set, which she would then react to live. Attendees could also opt to switch on their cams and videos of them partying popped up in both the virtual word and the studio AW was streaming from in L.A.